Back in the 70s, the fashion industry for women was smoking hot, motivated by a progressing, yet prudent ready-to-wear industry. Blouses, smocks, and tunics were the latest fashion craze—a flurry of designs Christian Restoin would set to refashion. Having that distinct and discerning eye for style, Restoin introduced men’s fashionable shirts into women’s clothing styles with the launch of his Equipment clothing brand—transforming a men’s classic staple into a woman’s clothing item with glam appeal. Direct yet innovative, Equipment clothing is characterized by its refined tailoring and timeless glamour which catapulted the brand into recognition amongst the fashion elite. It drew inspiration from 50s American films, from Hollywood stars such as Katharine Hepburn and Lauren Bacall—who eventually became one of its clients—thus making the men’s wear-inspired shirts a global success. In his commitment in maintaining the simplicity and quality of the brand, Restoin opted to specialize in shirts, and focus only on shirts, letting his designs speak for itself, rather than working under delusions of grandeur. After two decades of working on the brand’s success, Restoin decidedly moved on to another phase of his career. Then in came Serge Azria, a renowned visionary in the fashion industry who is also the man behind the successful fashion lines JOIE and Current / Elliott. He was pegged to relaunch the illustrious brand in 2010 as the company’s CEO and creative director.The brand new collection pays tribute to the classic and minimalistic undertones of the Equipment clothing brand—blending an unmatched French style with an aura of effortless elegance, and a laid-back California style. The timeless and innovative collection features modern silhouettes, luxe fabrics that exude discreet sexiness, creative details, and a feminine touch in men’s shirts. The wide range of fabrics, prints, and styles express the many aspects of the Equipment woman: elegant, stylish, strong, sexy, adventurous, and most of all, classic.
In the short span of time since the brand’s relaunch, Equipment has already gained prominence in some of the most distinguished retail shops worldwide. The brand has, once again, forged itself as a fashion tour de force with distribution throughout North America, Europe, Australia, Russia, and New Zealand. Whether paired with chic jeans or with high fashion couture, Equipment’s versatility and prominence is unparalleled.
0 comments:
Post a Comment