The blouse is intended to be the style staple of the spring season in the U.S., and women’s shirt connoisseur Equipment clothing is set to be the brand of choice.The blouse is now back in the shopping agenda as part of a spring season drive, and the newly relaunched premium ladies’ shirt brand Equipment clothing is at the forefront of reaping the rewards.
Stylish and effortless blouses were walked with a flurry down the runways of Paris and Milan. German minimalist house Jil Sander used the button-up blouse to infuse color on the catwalks of Milan, while Dries Van Noten matched loosely fit blouses with palazzo trousers and Stella McCartney paired the blouses with tailored jackets in Paris.
Blouses were used not just as an esprit d'escalier to complement skirts and trousers, but as an intrinsic component of outfits, and they were frequently cut loosely with a clean surface that lacked detail.
Cult 70s brand Equipment clothing has been hurled once again into the limelight just in time for its comeback. The label was founded in 1976 by Christian Restoin, partner of French Vogue editor Carine Roitfeld, and Serge Azria, CEO of modern ladies’ wear label Joie and premium denim brand Current / Elliott. Equipment clothing’s U.K. distribution is handled by top agency M & L Harris, and the brand has a stock service, so orders can be placed for as long as stocks last.
Unfortunately, Equipment blouses are expensive. With a recommended retail price of GBP200 and a wholesale price range of GBP76 for a Signature shirt to around GBP100 for a shirt with python print, they are considered investment clothing pieces. It’s the brand’s signature wash, silk finish, and chic cut that has led ahead-of-the-pack buyers such as Luisa de Paula, director of buying and merchandising at e-retailer My-Wardrobe, to quickly pick up items on the brand.
De Paula has already bought into Equipment for spring, and the pre-collection has already been on display on the site. She said that the brand has become a key name to know, and the minimalist designs are fast becoming an iconic shape for the season. And she added that they’ve bought into a wide array of bright colors, as well as neutral shades. With the huge success of the blouse / shirt hybrid, it has come at a time when separates have never been more popular.
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